It might for instance be a good move to sing in your native language if it’s German, as there are many countries where German is spoken: besides Germany, also in Austria, Switzerland, Liechtenstein and parts of Italy, Belgium and Luxembourg. Dutch, on the other hand, is only understood in The Netherlands, and the Northern part of Belgium.
As English is the lingua franca of pop music, artists singing in English are more successful than acts singing in other languages – almost twice as successful, if you count the chart points in this chart.
But that won’t say if you’re singing in another language, it hasn’t a chance. Sixteen out of the 36 acts in other languages find border breaking success in counties where the language is not spoken. For instance, Belgium pop artist David Numwami at #63 sings in French and is played in Germany, the Czech Republic, Estonia, Poland, Portugal and Slovakia.
Or take for instance German rapper Mero at #10, who can also be heard outside the German-speaking countries in Bulgaria, Denmark, Latvia, The Netherlands, Norway, Poland and Sweden.
Even more interesting is the case of Dutch chanteuse Inéz at #67 who has Maroc roots. Her self-released song My Love is partly sung in Dutch, partly in Arabic. Fans of her music live as far away as Denmark, Sweden and Rumania …
Three new entries this month, all singing in English though. The highest of those is Icelandic pop duo Eyjaa at #57, comprising of two sisters, Brynja Mary and Sara Victoria Sverrisdottir. Their debut single Don’t Forget About Me (Universal) is crossing over to Denmark. At #75, Belgian singer-songwriter talent Meskerem Mees comes in. Her distinctive voice in songs like Joe (MayWay Records) is liked in Bulgaria, France and Switzerland. Finally, Odd Morris comes in at #75. This Irish rock band is discovered in Poland with their self-released song Cold Water.