Music Moves Europe Talent Awards
The European sound of today and tomorrow
The Music Moves Europe Talent Awards are the new European Union Prize for popular and contemporary music. The awards celebrate emerging artists who represent the European sound of today and tomorrow. Every year, eight outstanding artists will receive a Music Moves Europe Talent Award in recognition of their international success, as well as being rewarded with a performance at ESNS (Eurosonic Noorderslag), a training programme and financial support for touring and promotion. In addition to this, one of sixteen nominees takes home the Public Choice Award.
Celebrating European Talent
Compared to Anglo-American music, the total percentage of music originating from mainland Europe is relatively small. The Music Moves Europe Talent Awards are therefore designed to accelerate the international careers of upcoming European artists.
The selection process
The selection of the 16 nominees for the Music Moves Europe Talent Awards is a complex but well balanced process. The Selection Committee gathers data from a lot of resources which is put into a database. Here we discover the emerging artists that fulfil the criteria that are leading towards a nomination.
The artist needs to have a tour track record outside of his home country and is driven to achieve international success.
The artist’s first release is not older than 36 months (based on the registered release in Spotify) Solo careers of artist previously in a band are allowed.
The artist is based in one of the Creative Europe countries.
No more than 1 artist from each of these countries can be nominated.
STEP 1: THE GROSSLIST
Compiling the data
Between 1st of May and the 30th of June, the data on all emerging artists in our database is double checked on all details of the artist’s eligibility for the awards.
Once we compiled a list of artists that are eligible we ask music professionals in our European network to recommend their favourite emerging artists. For the 2020 edition the network consists of 179 professionals in 31 European countries that agreed on participating. All recommended artists are added to the grosslist. Multiple entries are noted.
STEP 2: THE LONGLIST
In this phase, we add eight main genres to all the eligible artists. We use the genres to maximise the diversity in musical styles. The resulting eight lists are the base for the possible nominees of the Awards.
STEP 3: MAKING THE SHORTLIST
The shortlist is the outcome of all the artists that are eligible and get additional points for registered (ETEP) festival performances, the amount of recommendations and the amount of countries that they are developing a career in. The compiled list is double-checked on a fair spread of participating countries and gender equality.
STEP 4: LIST OF NOMINEES FOR THE AWARDS
The list of nominees is a selection of the Shortlist, where we have checked the activity of each artist in their Soundcharts artist profile. This is an accurate reflection of their activities and growth in popularity in the eligible period of 36 months. As a result this list of 16 nominees is a (data and research-driven) reflection of emerging artists of all 41 countries participating in Creative Europe, that are all driven to pursue a career outside their home country.
NOMINEES REVELATION NIGHT – 20 September 2019
The 16 nominees are revealed at the Reeperbahn Festival in Hamburg during the Nominees Revelation Night. Directly after all nominees are revealed the Public Choice Award campaign will start. We invite the European audience to vote for their favourite emerging nominated artist.
Out of sixteen nominees, the jury will select a total of 8 winners using their professional judgment and knowledge.
The jury is independent and is headed by Robert Meijerink (Head of Programme ESNS) and Bjørn Pfarr (Head of Music Programme Reeperbahn Festival)
Steinunn Jónsdóttir, singer of Reykjavíkurdætur which won the Public Choice Award in 2019
Huw Stephens, Radio Presenter BBC Radio 1
Katia Giampaolo, CEO Estragon Club in Italy
Wilbert Mutsaers, Head of Content, Spotify Benelux
Julia Gudzent, Festival Programmer Melt! and Lollapalooza Berlin
Jury selected winners each win a prize package of EUR 10.000 to spend towards their international career. The winner of the Public Choice Award receives a EUR 5.000 prize package.
AWARDS CEREMONY – January 17 2020
All winners of the Music Moves Europe Talent Awards 2020, incl. the Public Choice Award winner are revealed at the award ceremony taking place at Eurosonic Noorderslag 2020 in Groningen, The Netherlands.
Music Moves Europe Talent Charts
Whereas the Music Moves Europe Talent Awards reward cross-border success of emerging European artists, the Music Moves Europe Talent Charts visualise it.
A tool in the selection of the nominees, the Music Moves Europe Talent Charts ranking is based on available streaming and airplay data outside artists’ home countries. The artist chart shows emerging artists with the highest impact (most listeners) in Europe, while the Top 100 chart demonstrates which tracks are performing well across Europe.
Music Moves Europe
Music is one of the most popular forms of art, widely consumed, and a vibrant expression of Europe’s cultural diversity. Music Moves Europe, the overarching framework for the European Commission’s initiatives and actions in support of the European music sector, and Creative Europe, the EU funding programme for the culture and audiovisual sectors, aim to help the music sector flourish by supporting the annual Music Moves Europe Talent Awards.
The Music Moves Europe Talent Awards are organised by ESNS and Reeperbahn Festival in partnership with Yourope, Independent Music Companies Association (IMPALA), International Music Managers Forum (IMMF), Liveurope, Live DMA, European Music Exporters Exchange (EMEE), Digital Music Europe (DME) and media partner European Broadcasting Union (EBU), with support from the Dutch Ministry of Education, Culture and Science, Province of Groningen and the City of Groningen. The awards are implemented in close cooperation with the European Commission and financially supported by Creative Europe.